Things 7's local is trying to do for you.

1.  Create jobs and help create more jobs in the city you live.
2.  Give you back your privacy and help you keep keep your information private.
3.  Give back to you the user. Yes, we plan on giving back to you.
4.  Give you resources so you can become more productive and enjoy your life more.
5.  Give you exciting new ways to meet people, locally and globally.
6.  Try to help you become more financially stable.
7.  Being focused on you the user and not on the application developers.
8.  Help the local community where you live. Schools, Small Businesses and the actual community you live in.
9. More to come, much more. :)

7's local is going to be for you the user and your community.